The Texas Legends have expanded their partnership with Baylor Scott & White Sports Performance Center at The Star to include a special commemorative game night. On Nov. 16th, the Legends and SPC will honor the late William “Bill” Alton Keaton, former CEO of Baylor Medical Center of Frisco, introducing the Bill Keaton Memorial Scholarship.
To launch the Bill Keaton Memorial Scholarship, the Legends and Baylor Scott & White SPC are hosting a specialty jersey night at the game. Fans will learn about the scholarship and the heart and passion of the employees who started the fund.
“Bill was a treasured part of the Legends family and we will continue to honor his legacy for many years to come,” said Dallas Mavericks President/General Manager and Legends Owner Donnie Nelson. “He was a dear friend and it is our pleasure to honor Bill and the Keaton Family at the game on November 16.”
As the Legends host the Oklahoma City Blue, the team will suit up in custom jerseys designed to spotlight the Bill Keaton Memorial Scholarship and include branding for the Baylor Scott & White SPC. Fans will be given opportunities throughout the night to donate and will learn how Frisco ISD seniors can apply for the scholarship. In addition, supporters can donate in advance of the game by visiting http://igfn.us/vf/KEATON or by texting KEATON to 71777 to donate through their mobile devices.
“The ability to pay tribute to Bill and the Keaton family, while simultaneously creating a scholarship in memory of Bill is a great way to celebrate a remarkable man,” commented Legends President Malcolm Farmer. “It has been mentioned to me many times that Bill would have appreciated this manner of a tribute as we will help aspiring FISD seniors further their professional dreams.”
The first annual Bill Keaton Memorial Scholarship will be awarded on May 22, 2019 to a deserving Frisco ISD senior to further their education.
The Legends will host the Blue at 7:30pm on Nov. 16th in the second of three games between the two teams. Tickets are available by calling 214-469-0822 or visiting www.TexLegends.com.